Linen that speaks of social empowerment and décor that promises to uplift marginalised communities, every piece in this edit promises to bring simple joy to you and your abode. Refurbish your home with products from these thought evoking organizations, working to connect you with an artisan sitting miles away from you.
IndianRoots is an NDTV venture in partnership with India's best designers and finest craftsmen. With presence in more than 100 countries, IndianRoots has a line-up of famous Indian designers, premium labels and region specific craft clusters. We started with a vision to reconnect global Indians to their roots and give them access to an online shopping store from where they can shop for everything that carries the essence of India. Starting off as an ethnic wear portal, IndianRoots evolved into a contemporary fashion brand name. With an inventory of over 150 designers and 750 brands and craft clusters, IndianRoots delivers heritage and style to those that appreciate it the most.
Our ethnic wear collection includes lehengas, sarees, anarkalis, salwar kameez and accessories for weddings and Indian celebrations. Our style guide remains updated with the latest on ramp and in Bollywood. Our repertoire has been widened by indo-western styles like dresses, gowns, kurtis, tops, tunics, skirts, jackets, formal wear, casual and fusion separates and accessories.
Our bridal trousseau selection includes designer lehengas by Anita Dongre, Anju Modi, Saroj Jalan, Rohit Bal, Study By Janak and the likes of the Indian fashion industry. From bridal sarees, lehengas for your mehendi, sangeet, engagement, wedding and reception, to trousseau anarkalis and suits for every budget and occasion, IndianRoots is a pioneer in wedding ethnics.
Scaling India from North to South, IndianRoots houses sarees boasting of traditional weaves and crafts from across the country. We have Banarasi sarees, Kanjivaram sarees, Patola sarees, Chanderi sarees, Paithani sarees, Maheshwari sarees, Jamdani sarees, Sambalpuri sarees, Silk sarees, Chikankari sarees, Phulkari sarees, Block Printed sarees, Bandhani sarees and Leheriya sarees.
We understand the importance of the wedding lehenga and the emotions and dreams attached to it. We have a plethora of traditional lehengas created with the idea of incorporating latest trends and unique textiles, prints, embroidery techniques and embellishments that symbolize luxury. Dipped in shades of a blissful wedded life and keeping in mind the requirements of a modern day bride, these lehengas with their enchanting silhouette style are customized for your dream wedding!
Whether it is a formal event, a casual brunch, or a celebration, a kurti can be your savior with its endless styles, colours, fabrics, and cuts. Kurtis are the best way to stay stylish and comfortable throughout the day, and there are plenty of options on how you can accessorize this look!
Making fashion rounds and being the must-have outfit this season, anarkalis are here to stay and get grander and gorgeous! Finding its origin in Mughal fashion, anarkalis are known to have a voluminous flare with multiple kalis for a full twirl.
We haven't forgotten the trailing princess gowns to give every girl a royal feel. Straight off the fashion runway of some of the most celebrated Indian designers like Rabani Rakha, Kommal Sood, Kavita Sidhu, Ashima–Leena and the likes, these gowns are a perfect choice for a glamorous cocktail or red carpet event. Contemporary designs, fresh styles, and a perfect gown – we sure know how to make you evenings memorable.
Our specialty is to treat our customers with the best of Indian fashion and for that we have the latest designer collection, celebrity outfits, and a constant eye on new trends so that you get to choose from the best spread. Amongst our best-selling designers are the likes of Vijay Balhara, Astha & Sidharth, Vikram Phadnis, Nida Mahmood, Megha & Jigar, AM:PM, and Ritu Kumar. We have runway collections of Pratima Pandey, Rinku Sobti, Soltee by Sulakshana Monga, Voiix, Surily Goel, Esha Amiin, Mahe Ayappan, Sougat Paul, Urvashi Kaur, Debarun, Rohit Gandhi Rahul Khanna, Reynu & Nikhita Taandon from premium fashion weeks like Lakme, Amazon, etc.
The easiest way to spruce up your look is by experimenting with accessories – jewellery, bags, wraps and footwear. Take a plunge in our never-ending inventory of accessories and let your style speak through them.
Home & Living
If you want to give your home a quick make-over, you can count on us with our exciting range of homeware, lifestyle goodies, home linen, bath & body products, gifting ides, showpieces, wall décor, cutlery staples, lamps and quirky curios.
IndianRoots takes pride in their constant tie-ups with various organizations, NGOs, craft clusters and individual craftsmen. With a widespread network of weavers spanning the length and breadth of India - weavers who have been blessed with traditional skill sets and are dedicated to preserve the rich heritage of their ancestors.
We are dedicated to eliminate the middle-men and get artisans on a global platform so that our global customers can have direct access to their extraordinary skills and they can get the true value for their work.