A Web of Yarn was conceived by Shubha Rao in 2008. It explores the diversity of hand crafted techniques to create high quality products that delight the senses. The ethos of 'Shubh' is simple, its rich indulgence into Indian heritage, its aesthetics of pure austere design, allows the creations to speak for themselves. The brand helps sustain and grow the vanishing tribe of weavers and the natural process of dyeing in rural India. The yarn is hand-spun and the fabrics hand-woven, mostly khadi cotton and ahimsa silk, thus making it completely organic and environment friendly.